About FEUA!

FEUA! is not only the name of our brand but also a tradition in our biking group, which has been established for several years. It translates to "Fire!". This shout is called out while we fist bump at the start of each trail. Initially, everyone just found it funny and participated. But the reason why it is still an intergral part of our rides today is a different one. We often noticed that forgetting this call has already led to one or the other crash. So, it's a kind of crash insurance or simply put, the homeopathy of mountain biking.

Behind the FEUA! brand, it's us: Selli, Philipp, and Tim. We are three friends and all passionate cyclists. About a year ago, we had the idea for the FlexBase Mount. You can read the background story of the development process here. We were all excited about the idea. Since each of us brings expertise from different areas, we decided to implement the project together. Based on the "FlexBase" project, a small product portfolio has already emerged. We already have more ideas for the near future that we want to implement. It's very fun to let our creativity flow into the development of bicycle accessories.

Feel free to contact us! We appreciate any feedback, as it's the only way we can continuously improve to create real value.